New Lower Price for Official Signs Collection from Ultimate Symbol Inc.

Stony Point, NY (10/3/2005)

Digital art leader Ultimate Symbol, Inc. today announced a $50 price reduction of the original edition Official Signs & Icons 1 by Ultimate Symbol, a collection of 1,410 EPS/WMF design images on CD-ROM. The new price was instituted on the eve of the introduction of a new, expanded second edition. Official Signs & Icons by Ultimate Symbol is from The Ultimate Symbol Collection, a suite of high-quality CD-ROM products of EPS art for design professionals. Adobe Magazine hailed Ultimate Symbol's first release Design Elements by Ultimate Symbol, as "a profound leap in the progression of desktop-publishing clip art, it transcends and redefines the category." Official Signs & Icons by Ultimate Symbol follows suit.

Ultimate Symbol created Official Signs & Icons in collaboration with domestic and international design organizations for professionals who need quick, efficient access to reproduction art for design, sign creation and electronic labelling. Included are six industry standard symbol sets, designed by internationally recognized designers for organizations including the American Institute of Graphic Arts (AIGA), Society for Environmental Graphic Design (SEGD) and others. The product includes:

• Vol. 1 Highway Signs I: U.S. (Manual of Uniform Traffic Control Devices)
• Vol. 2 Highway Signs II: International (United Nations Conference on Road Traffic)
• Vol. 3 Symbol Signs: Recreational (Society of Environmental Graphic Design)
• Vol. 4 Symbol Signs: Transport I (American Institute of Graphic Arts/Department of Transportation)
• Vol. 5 Symbol Signs: Transport II (Transit Cooperative Research Program / Americans with Disabilities Act)
• Vol. 6 International Icons: Electronic Labeling

"Official Signs & Icons by Ultimate Symbol represents the first ever attempt to gather together in one document the most recent official markings, and to present them in a highly accurate, beautifully drawn manner. In undertaking this daunting task, Mies Hora, the president of Ultimate Symbol Inc., and his colleagues have made a major contribution to the use, study, and understanding of this visual language", commented Tom Geismar of Chermayeff & Geismar, Inc. in New York.

"This is the first time such a diverse collection of transportation graphics from around the world has ever been assembled and made so easy to use by designers and transportation professionals", said Don Meeker of Meeker & Associates, designer of the SEGD Recreational Symbols, "Official Signs & Icons by Ultimate Symbol is a great compendium of sign graphics that up until now were impossible to find when you really needed them. This product has made commonplace sign graphics convenient to get and easy to use."

"We chose the finest, most up-to-date symbol sets available and worked closely with the originating organizations to ensure accurate reproduction of every symbol. Some of these symbols are available for the first time, such as those created under the Americans with Disabilities Act. We are pleased to offer this time-saving collection to the design community," commented Mies Hora, President of Ultimate Symbol Inc.

Betsy Jackson, Executive Director, Society for Environmental Graphic Design, Washington D.C. stated, "Our collaboration with Ultimate Symbol benefits everyone in the design community. First, the Recreation Symbols -- the work of one of our SEGD members -- is distributed to an audience of graphic designers beyond the field of environmental graphic design. Second, our membership benefits from having a combined set of symbols with which to work. To our knowledge, such a compendium exists nowhere else but with Ultimate Symbol."

Official Signs & Icons by Ultimate Symbol
1,410 Adobe Illustrator files saved with Encapsulated PostScript (EPS) previews. Macintosh version includes color thumbnails of the files. PC version includes EPS as well as WMF (Windows Metafile) file formats. The images are fully editable in most draw programs. May be scaled to any size without breaking up into "jaggies"; perfect for use in large or small format reproductions. Standardized line weights and correct naming for ease of executing large projects. 80-page fully indexed and beautifully printed catalog. Background information and technical application instructions provided. Free unlimited technical support.

Official Signs & Icons by Ultimate Symbol on CD-ROM will now be available (while supplies last) for Macintosh and Windows platforms for $99.95. Individual volumes are still available by download from www.ultimatesymbol.com for $69.95, as well as individual image downloads for $9.95. Official Signs & Icons by Ultimate Symbol is distributed directly through Ultimate Symbol at 800.611.4761.

Based near New York City, Ultimate Symbol, Inc., creates electronic design art for commercial publishing, graphic arts, and corporate communications professionals. The Ultimate Symbol Collection, is a suite of CD-ROM products designed to meet the needs of serious, discerning designers worldwide. This comprehensive, well-organized, utilitarian, and carefully drawn electronic art collection includes Design Elements, WebPage GraphicsTM, Nature Icons, and Official Signs & Icons. Founded in 1992, Ultimate Symbol is privately held.

Illustrator, and PostScript are trademarks of Adobe Systems Incorporated, which may be registered in certain jurisdictions. Ultimate Symbol, The Ultimate Symbol Collection, Official Signs & Icons, WebPage Graphics, Nature Icons and Design Elements are trademarks of Ultimate Symbol Inc. Macintosh is a registered trademark of Apple Computer, Inc. Windows is a trademark of Microsoft Corporation. All other brands or product names are trademarks or registered trademarks of their respective holders.